ShopAEW.com REDESIGN CASE STUDY 

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TOOLS USED

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THE OVERVIEW AND CHALLENGES 

ShopAEW.com offers fans of All Elite Wrestling the ability to purchase merchandise from all of their favorite wrestlers and on-screen personalities. However, there were some issues with the overall UI with the original that needs to be taken into account to truly give wrestling fans an easy time while shopping for shirts, jackets, hats, and more.

*NOT AFFILIATED WITH ALL ELITE WRESTLING.*

CHAMPIONSHIP GOALS 

  • Create a cleaner homepage that makes it so users can easily read the page and see major deals right off the bat instead of scanning through several images.

  • Add a much needed filter option to help wrestling fans get the merch they want.

  • It is important to not just add filters, but make sure the filters are specific to a wrestling fan's needs.

    • Obvious filters include size, price, etc. However, what about filters that specify a wrestler or multiple wrestlers? It will help, especially for those who have multiple wrestlers in mind.​

LET'S TAKE A LOOK AT THE ORIGINAL 

Original Homepage
Original Homepage

Original Homepage
Original Homepage

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The original homepage has a three column grid, but the main deals on the left side are not attention grabbing. Furthermore, there is no call to action. Additionally, the advertisement for the show in the middle does not have to be there and can be moved to the top.

Original Shopping
Original Shopping

Original Shopping
Original Shopping

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The original shopping page does not contain any filters for price, style, size, and more. There is so much potential for filters. There are several different kinds of wrestlers, teams, and personalities that would make users want to utilize more than just a search bar. There needs to be a way users can narrow down their search.

USER PERSONA - MAKING HIS WAY TO THE RING 

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ABOUT:

Sol Simmons is a professional photographer. He is a big wrestling fan so every Wednesday, he looks forward to seeing two of his favorite wrestlers, Chris Jericho and Orange Cassidy. He also likes to get together with his friends and watch wrestling. He always needs a shirt that goes well for the occasion.

USER WANTS/GOALS:

  • A clean UI that he can easily navigate through.

  • The ability to use filters to easily find merchandise he is looking for.

  • Filters should be easy to use and understand.

LO FI WIREFRAMES FOR HOMEPAGE & PDP PAGE 

Lo Fi Wireframe Homepage
Lo Fi Wireframe Homepage

Lo Fi Wireframe PDP
Lo Fi Wireframe PDP

Lo Fi Wireframe Homepage
Lo Fi Wireframe Homepage

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REDESIGNED PAGES - CUTTING A PROMO 

Home Page
Home Page

Home Page
Home Page

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The main promo is now larger to grab attention and contain a call to action for users. Other deals are smaller so the main promo is the first thing users see. The show logo has been moved to the top of the page to keep the focus on the promos.

Shopping Page
Shopping Page

New PDP
New PDP

Shopping Page
Shopping Page

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Filters are now included on the left hand side of the page. With filters, it is easier to narrow down the results. Notably, there is a filter for specific wrestlers to help wrestling fans with multiple options in mind.

 PROTOTYPE VIDEO